California Ease Meets Red Carpet Glamour
Launched in 2013, HANEY is known for figure-flattering, couture-like dresses and separates all made exclusively in Los Angeles. Formerly a celebrity stylist and fashion editor alongside the industry’s elite, Haney’s foray into Hollywood was with A-list actresses including Reese Witherspoon, Eva Mendes and Jennifer Lawrence. Considering the industry’s demand for red carpet ready style, Haney infuses sexy and feminine silhouettes in the vein of the Tom Ford-era at Yves Saint Laurent and Gucci with her signature laid back, LA aesthetic.
“I wanted to identify a type of casual glamour that did not yet exist. Pieces that are feminine and sexy and induce confidence but also relaxed and comfortable, bringing ease to high fashion.”
- Mary Alice Haney
The six collections have earned HANEY an A list celebrity following among the likes of Reese Witherspoon, Carrie Underwood, Jane Fonda and Karolina Kurkova, and a healthy ready-to-wear business at stores including Net-a-Porter, Moda Operandi and Saks Fifth Avenue.