Eleanor Ylvisaker

New York

Eleanor Ylvisaker is co-founder of FEYT.com, an online personal styling website that combines algorithmic technology and human curation to recommend designer fashion to high-end customers based on their personal taste and style.

Previously, Eleanor co-founded the premium denim brand, Earnest Sewn in 2004, creating a successful wholesale business, selling product in over 500 stores worldwide, and establishing the company as one of the leading preeminent luxury denim brands. Prior to founding Earnest Sewn she worked in-house in the fashion department at Harper Bazaar and Lucky magazine, and did freelance styling for major advertising campaigns as well as global publications.

  1. Your dream getaway?
    A small beautiful island with my family where there are no cars, no cell connection and no internet!
  2. Your signature cocktail?
    "Mocktail" - I don't drink;) But I love ginger beer and soda with a twist of lime. Basically a nonalcoholic Shandy.
  3. Your can’t live without piece of jewelry?
    The six small gold hoops I wear - four on my right ear and two on my left.
  4. Favorite place to shop and why?
    FEYT.com, because it is my favorite edit of all the best online shops.
  5. Whose closet would you most like to shop in?
    My business partner, Ferbee Taube's closet, because we Similar have very similar taste and lifestyles so I could make use of just about every item she owns!
  6. Your favorite Haney dress and why?
    The Annelise - I love this dress because it is sexy, sophisticated, classic and chic all at once!  
  7. Where do you imaging wearing this Haney dress?
    To a fun black tie party given by one of my friends for a special occasion!
  8. Your go-to evening bag?
    Edie Parker clutch
  9. Favorite hostess gift to give?
    An ipod nano filled with a great new playlist.
  10. Favorite hostess gift to receive?
    Personalized Le Labo candles
  11. For a little peace and quiet, I escape to…
    My bath with my Ipod and Santa Maria Novella bath salts.