This year has been difficult for so many people and businesses and HANEY ( MAH Ready to Wear llc) is no different. It’s been a wonderful time for reflection and planning. The world is a changed place, and we hope our nation and the world will rebound quickly, but in the near term, we all are facing questions of the implications to our own businesses, clients and partners. At HANEY, we make beautiful party dresses to be worn on your favorite occasions. Sadly, the last year has seen these festive moments canceled and the parties put on pause.
I founded HANEY eight years ago, and we were one of the early LA-based women-owned fashion brands. We built a remarkable reputation for our quality, style and our deep understanding and commitment to the HANEY woman. She is sexy, and confident and rises against all forms of adversity. We were supported by the biggest names in Hollywood from Taylor Swift, Scarlett Johannsson to Reese Witherspoon and Gal Godot. We helped women-owned businesses and sold to the most incredible retailers in the world including Net-a-Porter, FarFetch, Saks Fifth Avenue and Neiman Marcus. An incredible team was by my side, and I will always be grateful for their passion and love of the brand.
With that foundation, we found a path to excel and grow dramatically over the years achieving goals and successes far beyond our company’s age. The little girl from Chattanooga, Tennessee could never have imaged this incredible journey.
So, it is with great sadness that I have decided to close HANEY. In the next few weeks we will be winding down operations and liquidating assets. I have spent the last few months reflecting what my next journey will be. And, when the time is right I will share this venture with you all!
Please know how much I have loved every single moment of this journey with you.
With love and gratitude,
Mary Alice Haney